Business to business support in challenging times

Richard Crossley set up Crossnet Creative, specialising in web development and graphic design, just over a year ago. With companies diversifying to keep afloat during the coronavrius pandemic, Richard has found himself inundated with rebranding and signage requests to allow firms to continue trading in line with social distancing guidelines.

Amongst his clients are JayCraft Food Machinery in Fincham, near Downham Market, and restaurant Liquor and Loaded in King’s Lynn.

Richard said: “Many companies have been forced to make significant changes. I have supported JayCraft in rebranding the website as they have adapted production lines, while Liquor and Loaded has developed a delivery service, so I have updated the website and designed some new branding for a new curb side pick-up initiative.

“I’ve been asked to do logos, letterheads and signs – all to help companies move forward. Graphics obviously become essential in that process.

“As businesses we have all really had to pull together and help each other out and thankfully I have found myself really busy.”

Gary Kerr, owner of Liquor and Loaded said it was helpful to have a trusted company to turn to.

“We have been very fortunate in being able to remain open and we are thankfully busy, but it did also mean an investment in new information and branding. It’s important to keep ourselves visible with the right message and Richard has got that spot on.”

Richard, who has an office in March, and previously worked for a local company as a graphic designer, said he had been ably supported by accountancy firm Stephenson Smart in setting up on a self-employed basis.

“I am just at the end of year one, so I’m about to submit my first set of accounts. Stephenson Smart were recommended to me and have been very encouraging and supportive.”

Paul Wood, manager at Stephenson Smart in March, said it was imperative that new businesses were backed in the current climate.

“It’s fantastic to see that despite the many pressures and uncertainties we are facing at the moment that companies can also thrive, especially one in its infancy, which is testament to Richard’s talent and business acumen.

“Many of our clients are self-employed or start-up organisations and we are doing all we can to support them with information readily available for those who have concerns or questions.”