Natures Menu: Craig Taylor

Case Study: Natures Menu

Financial advice feeds pet food company’s major growth

Stephenson Smart has been a key adviser during the rocketing rise of Natures Menu into a leading producer and supplier of healthy meals for dogs and cats.

The company now employs 210 staff and sells a million pet food portions a week.

It was founded in 1981, when it was called Anglia Meat Products, and a handful of staff only supplied dog and cat breeders in East Anglia.

By the mid-1990s turnover had reached £4m selling raw frozen products through pet stores.

When Natures Menu teamed up with Stephenson Smart in 2010 the business had grown to a £10m turnover and 70 staff – and was set to get through a management buyout, restricting and re-financing.

It has led to further growth to a £30m turnover and an a move from its Watton base to a new factory at Snetterton, which doubled capacity and lead to more jobs.

Natures Menu also has depots in Leeds, Bristol and Cumbernauld in Scotland as well as a Germany-based European operation.

Its products include healthy, natural, raw meat and fruit meals including venison and blueberry, chicken and plum, salmon and raspberry and rabbit and cranberry.

Among the original production staff was Craig Taylor, whose father started the family business.

He said: “Pets are no longer just domestic animals in the home, they are part of the family. People see themselves as pet parents and want their cats and dogs to have healthy meals, like them, rather than processed junk food, which can lead to skin, teeth and bowel problems.”

Stephenson Smart, via partner Mike Andrews, provided audit, accounting and financial management support to Natures Menu, working closely with the company’s finance team.

“Stephenson Smart have done their research on our business, products, market and competitors,” said Mr Taylor.

“They have been a critical part of our development and have contributed to our growth,” said Mr Taylor, who has described the Snetterton venture as a pivotal moment for the business.

Financial advice feeds pet food company’s major growth

Stephenson Smart has been a key adviser during the rocketing rise of Natures Menu into a leading producer and supplier of healthy meals for dogs and cats.

The company now employs 210 staff and sells a million pet food portions a week.

It was founded in 1981, when it was called Anglia Meat Products, and a handful of staff only supplied dog and cat breeders in East Anglia.

By the mid-1990s turnover had reached £4m selling raw frozen products through pet stores.

When Natures Menu teamed up with Stephenson Smart in 2010 the business had grown to a £10m turnover and 70 staff – and was set to get through a management buyout, restricting and re-financing.

It has led to further growth to a £30m turnover and an a move from its Watton base to a new factory at Snetterton, which doubled capacity and lead to more jobs.

Natures Menu also has depots in Leeds, Bristol and Cumbernauld in Scotland as well as a Germany-based European operation.

Its products include healthy, natural, raw meat and fruit meals including venison and blueberry, chicken and plum, salmon and raspberry and rabbit and cranberry.

Among the original production staff was Craig Taylor, whose father started the family business.

He said: “Pets are no longer just domestic animals in the home, they are part of the family. People see themselves as pet parents and want their cats and dogs to have healthy meals, like them, rather than processed junk food, which can lead to skin, teeth and bowel problems.”

Stephenson Smart, via partner Mike Andrews, provided audit, accounting and financial management support to Natures Menu, working closely with the company’s finance team.

“Stephenson Smart have done their research on our business, products, market and competitors,” said Mr Taylor.

“They have been a critical part of our development and have contributed to our growth,” said Mr Taylor, who has described the Snetterton venture as a pivotal moment for the business.

Craig Taylor, Natures Menu

Our Offices

King's Lynn Office

22-26 King Street, King’s Lynn,
Norfolk, PE30 1HJ

Open 9am until 5pm Monday to Friday

T:   01553 774104

E:   kingslynn@stephenson-smart.com

Gorleston Office

East Coast House, Galahad Road, Beacon Park,
Gorleston, Great Yarmouth, Norfolk, NR31 7RU

Open 9am until 5pm Monday to Friday

T:   01493 382500

E:   eastcoastoffice@stephenson-smart.com

Acle Office

Queens Head House, The Street, Acle,
Norwich, Norfolk, NR13 3DY

Open 8:30am until 5pm Monday to Friday

T:   01493 750207

E:   acle@stephenson-smart.com

Fakenham Office

10 Oak Street, Fakenham,
Norfolk, NR21 9DY

Open 9am until 5pm Monday to Friday

T:   01328 863318

E:   fakenham@stephenson-smart.com

Wisbech Office

2 The Crescent, Wisbech,
Cambridgeshire, PE13 1EH

Open 9am until 5pm Monday to Friday

T:   01945 463383

E:   wisbech@stephenson-smart.com

March Office

23 Dartford Road, March,
Cambridgeshire, PE15 8AN

Open 9am until 5pm Monday to Friday

T:   01354 653026

E:   march@stephenson-smart.com

Downham Market Office

1st Floor, 9 Market Place,
Downham Market, Norfolk, PE38 9DG

Open 9:30am until 4:30pm Tuesdays and Fridays

T:   01366 384121

E:   downhammarket@stephenson-smart.com

Contact Stephenson Smart



    Top